'Subaru River Jam' Debuts May 1 through October 30
CHERRY HILL, N.J., April 14 -- Subaru of America, Inc. has
partnered with the U.S. National Whitewater Center (USNWC) in Charlotte, NC
to present an inaugural free outdoor summer and fall concert series. The
event title, 'Subaru River Jam,' speaks to both Subaru's support of the
event and the musical acts that will jam on stage. The title also
highlights the center's signature feature -- a multiple-channel,
customizable whitewater river for rafting, canoeing and kayaking, which
will be used for the 2008 U.S. Olympic team trials in April.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )
"Sponsoring the Subaru River Jam is a good fit on several levels,"
notes Tim Mahoney, senior vice president and CMO, Subaru of America, Inc.
"Subaru has a long history of supporting outdoor events, and our customers
are outdoor enthusiasts who enjoy the types of activities offered at the
whitewater center. It's often true that, when you see a Subaru on the road,
you'll see a kayak or a mountain bike on the roof rack."
Outdoor enthusiasts -- an apt description of many Subaru drivers -- and
music lovers will be treated to an eclectic range of acts. Musical genres
span the bluegrass sounds of the Moonshine Racers to the rockabilly rhythms
of the Masonboro Boys, and the reggae funk of Dub Access to the honky-tonk
twang of the Truckstop Preachers. Each concert provides visitors a relaxing
way to cool down after a strenuous day in the state-of-the-art facility's
mountain-biking and running trails, climbing center, and "mega zip" and
challenge courses. The concerts are free and open to the public.
"Subaru understands our market, and our market understands Subaru -- so
the combination makes great sense," adds Lance Kinerk, vice president,
sales and marketing, at the USNWC. "We look forward to building our
partnership and delivering an inviting music setting for our guests."
Concertgoers will also have a chance to check out several of Subaru's
line of rugged-yet-refined all-wheel-drive vehicles, including the Impreza,
Outback, Tribeca and the all-new 2009 Forester.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company
markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts
and accessories through a network of 600 dealers across the United States.
Subaru makes the best-selling All-Wheel Drive car sold in America based on
R.L. Polk & Co. new vehicle retail registration statistics. For additional
information visit http://www.subaru.com.
About the U.S. National Whitewater Center (USNWC)
The U.S. National Whitewater Center (USNWC) is the world's premier
outdoor recreation and environmental education center. Alongside
mountain-biking and running trails, a climbing center, mega zip and
challenge course, the park's unique feature is a multiple-channel,
customized whitewater river for rafting and canoe/kayak enthusiasts of all
abilities. The USNWC is only 10 minutes from downtown Charlotte and
provides over 300 acres of woodlands along the scenic Catawba River.
Olympic-caliber athletes, weekend warriors and casual observers share this
world-class sports and training center. Inspired by the successful Penrith
Whitewater Stadium built for the 2000 Olympics and the stadium built for
the 2004 Athens Games, the USNWC is the world's only multi- channel
recirculating whitewater river. The USOC has designated the USNWC an
official U.S. Olympic Training Site. The national governing body for the
sport, USA Canoe and Kayak (USACK) has also designated the Center as its
new home. The USNWC hosts World Cup competitions and Olympic Trials, and
serves as the home of international Olympic athletes.
Contact: Michael McHale
Subaru of America, Inc.
856-488-3326
mmchale@subaru.com
Heather Ward
Subaru of America, Inc.
856-488-5093
hward@subaru.com
